COVID-19 Support for Independent Hotels in India
WHAT IS THE MENTORSHIP PROGRAM?
Inspired by the altruistic mindset of our mentor and distinguished hotelier, Diwan Gautam Anand, we present ProMiller Hotel Mentorship Program. It is a social initiative that aims to support independent hotels across India to stabilize again quickly. We hope the program to make a three-fold impact:
1.) Mitigate the impact of COVID-19 on the employment of the hotel industry
2.) Prepare the hotel industry to be ready for post-COVID times
3.) Sustain the Indian economy through the fast recovery of its hotel industry
WHO CAN APPLY FOR THE MENTORSHIP PROGRAM?
Any independent hotel company across India with less than 4 hotels in total
Hotels must be owned or taken on a long lease
Total Turnover of the hotel must not have exceeded INR 25 Crores in any of the last 2 years individually, i.e. FY 2019–20 and FY 2018–19
Profit Percentage for last year, i.e. FY 2019–20, must be less than 30%
Hotels with existing debt liability (bank loan) shall be given preference during the shortlisting process.
TENTATIVE PROGRAM SCHEDULE
Application deadline: July 15, 2020
Selection Deadline: July 30, 2020
Phase 1: August 1 to October 30, 2020
Phase 2: November 1 to January 30, 2021
Phase 3: February 1 to April 31, 2021
Phase 4: Optional phase ( as per need analysis )
WHAT DOES THE MENTORSHIP PROGRAM ENTAIL?
Ensure the expenses are reviewed and balanced to sustain the tough times of COVID-19 pandemic
Review, draft and help the operations team execute the sales and revenue strategy in unprecedented times of COVID-19
Extensive manpower planning to ensure optimized expense while supporting Hotel employees at the same time
Redesign F&B (Food and Beverage) services in accordance with FSSAI guidelines to ensure hygiene, safety and social distancing
Identify new market segments, both online and offline by putting blue ocean strategies in place to create new opportunities in post-COVID times
Re-draft SOPs (Standard Operating Procedures) and KRAs (Key Responsibility Areas) in accordance with WHO guidelines for COVID-19 precautions. Focusing on hygiene, safety and social distancing.
Reviewing the revenue centers and enabling fresh inflows by creating new allied businesses keeping inline with the limitations of COVID-19
Review budgeting (CAPEX, OPEX, etc.) in order to optimize expenses, keeping WHO guidelines for COVID-19 precautions at focus
Planning and reviewing social media and revenue management strategies to ensure continued online presence during COVID-19 related lockdowns
WHAT THE MENTORSHIP PROGRAM DOES NOT ENTAIL ?
The mentorship program does not mean taking over the management of the hotel, it shall only support the hotel owner and managers to make informed decisions to overcome the crises faster than others.
The mentorship program does not give any financial support to any hotel owner.
The mentorship program does not help owners sell or lease out properties. That is a separate initiative of ProMiller and does not make to be part of this program.
The mentorship program does not provide any manpower support or any support in arranging manpower. However, it shall be our endeavor to help the hotels know where and how to hire.
The Mentorship does not mean owner representation by any means. It is a mentorship program where the hotel, its owner and management is taken as a mentee so that they can be guided during these challenging times.
The Mentorship program is an altruistic effort by ProMiller to support the hotel industry in these most challenging times. Best efforts shall be put by ProMiller to ensure the stability of the hotel for the common goal of supporting India. However, ProMiller does not guarantee any specific results.
WHY SHOULD HOTELS APPLY TO THE MENTORSHIP PROGRAM?
Right now the battle is not of profits, it is for sustenance. It is vital to sustain the hotel business until the time industry is revived.
With our expertise, you can expect sustainable solutions to the current problem without dissolving your market reputation by cutting corners
If hotels start planning today, then only they will be fully prepared for a post-COVID world. As Benjamin Franklin said, “If you fail to plan, you are planning to fail!”
HOW CAN HOTELS APPLY?
Fill this Form with correct and complete details, followed by the payment of a nominal registration fee of INR 500 to ensure your candidature.
Application deadline: Hotels can apply until July 15, 2020
